1ST CHOICE AUTO HOLDINGS LTD

Strategic Investment

Driving growth across Wales’ automotive sector.
Learn More
A nighttime view of an automotive repair shop with the name 'Main Street Automotive' illuminated in bright lights. The building has signs for Pennzoil and the entrance is open, revealing vehicles inside the garage. A car is parked in front of the building, and there is a large concrete structure on the right side.

About Us

1st Choice Auto Holdings Ltd leads strategic growth for automotive businesses across Wales, guided by solid experience.
A sleek, silver luxury sports car is prominently displayed in an indoor showroom. The car has a futuristic and aerodynamic design with sharp angles and glossy finishes. Behind it, two more vehicles in blue and white are partially visible. The walls are adorned with automotive-themed artwork, and there's ample natural light filtering through large windows.
A close-up view of an automotive brand logo with a honeycomb grille pattern in the background. The logo appears metallic and reflective, positioned against a sleek, dark structure with a smooth, glossy yellow surface below.

Our Services

A close-up of an automotive logo featuring several intersecting silver stars on a blue background, surrounded by a chrome oval frame.
Strategic investment in automotive businesses across Wales.
A vintage car garage with multiple classic cars, including some with convertible tops. One car is on a lift with its hood open, suggesting maintenance or repair. The setting is industrial, with high ceilings, large windows, and a metal mezzanine, filled with automotive equipment and tools.
Expert management driving operational excellence and growth.
Two luxury cars are displayed in an indoor showroom setting with modern lighting and company branding. The foreground features a green sports car with sleek, aerodynamic design and polished black wheels. In the background, a black classic car with distinctive chrome details is positioned on display.
Expert management driving operational excellence and growth.

1st Choice Motors

Our flagship dealership in Cardiff, offering a curated selection of quality vehicles with a focus on customer trust and service.
A sleek, modern car with a glossy orange exterior is prominently displayed. The front of the vehicle features a distinctive V-shaped logo and stylish headlights. The setting appears to be indoors, possibly at an auto show, and the car's polished surface reflects its surroundings.

Cardiff Auto Repair

A trusted garage providing expert maintenance and repairs, ensuring every vehicle in our portfolio runs smoothly.
A close-up of a car's front end with the hood open, revealing internal components and wiring. The vehicle has a sleek, dark design with LED headlights and a customized license plate reading 'APEX'. The brand name 'Shelby' is visible on the bumper.

Fleet Management

Specialized fleet services managing operational efficiency and growth for commercial vehicle clients across Wales.
A sleek white sports car with vibrant red wheels, parked in front of a luxury car dealership. The dealership building is modern with a minimalist design, and the brand logo is prominently displayed in bold red letters.

Meet Mervyn

Our Director

Mervyn Adrian Ham brings over 20 years of experience in automotive investment and business strategy, guiding 1st Choice Auto Holdings with steady leadership.

Focused on governance and operational excellence.

Previous Role

AutoCorp

2005 – 2015

Focused on governance and operational excellence.

Earlier Career

DriveTech

1999 – 2005

Gained hands-on experience in automotive operations.

Get in Touch

Our Location

Unit 10 Ipswich Road, Cardiff

Contact

697 Hilltop Street, Springfield, MA, USA

Map

9am – 6pm